COJU UK

COVID-19 Micro-business E-commerce Grant

A new £3 million fund to help retail micro-businesses in Northern Ireland looking to grow their business online

The COVID-19 Micro-business E-commerce Grant (MBEG) is open to any micro-sized retailer that wants to prepare for growth, develop their customer base and find new markets by enhancing their digital offering, building e-commerce capability and increasing online sales. The scheme was developed and is operated by Invest Northern Ireland.

What is available?

Businesses can access up to a maximum grant of £5,000 to support 80% of eligible costs (projects must have a minimum of £1,250 of eligible expenditure).

Eligible activities include the services of a supplier(s) providing expertise to:

  • Review current digital marketing capabilities and online sales channels.
  • Develop a digital marketing/e-commerce strategy to drive sustainable growth in online sales.
  • Implement an enhanced online e-commerce system or improvements to your existing e-commerce solution for the business.
  • In-house training and knowledge transfer to develop the digital marketing and e-commerce capability of the employees for the business.
  • Improve integration and automation with existing e-commerce systems.

You should read the Micro-business E-commerce Grant – guidance notes (PDF, 450K) for full details on what activities are eligible and what is excluded.

MBEG will be issued to eligible businesses on a first-come-first-served basis. Invest NI recommends that you make a timely submission as the grant will close to applications, either:

  • When the available budget is fully allocated: or
  • On the closing date of 6pm on Friday 12 March 2021, whichever comes first.

Eligibility

As a micro-sized retailer, you are eligible if:

  • Your business operation is based in Northern Ireland.
  • You are a micro-sized business, trading at least two years and employing less than 10 full-time equivalent staff in Northern Ireland.
  • Your business has physical, retail premises in Northern Ireland (e.g. high street shop, sales/trade counter, etc).
  • If your business is not exclusively retail then more than 50% of your turnover must come from the retail part of your business (i.e. you are not primarily a manufacturer or producer, etc).
  • Your business has an existing online presence such as a basic business website, online marketplace or social media channels.
  • Your business has a physical product, or a range of physical products, that can be sold online and shipped to customers.
  • Your project is not receiving any other public funding such as government or European Union funding.
  • You are able to complete your project, pay your supplier and make a claim within the next 6 months.

If you are a business, which is part of a group structure with the same ultimate ownership, you can only submit one application across the group.

Who cannot apply?

The following are examples of businesses that are not eligible to apply:

  • Businesses that cannot demonstrate they have a viable and profitable operation.
  • Businesses involved in the primary production of agricultural products, fisheries and aquaculture.
  • Businesses providing hospitality and leisure services such as hotels, pubs, cafes and restaurants.
  • Businesses primarily involved in the provision of a service such as travel agents, mechanics and tyre fitting services, grooming and beauty services, hair salons, tattoo artists, funeral directors, medical, dental and veterinary practices, accountancy, legal and financial services and insurance broker services.
  • Franchisees of retailers for whom the franchisor provides material online support such as online marketing or e-commerce expertise.
  • Businesses involved in activities that Invest NI considers as ineligible or as involving an unacceptable reputational risk, such as gambling, adult entertainment, tobacco products and cannabis-based products, which are not, authorised as medicines.

How to apply

The COVID-19 Micro-business E-commerce Grant is open for applications.

You should read the Micro-business E-commerce Grant – guidance notes (PDF, 450K) before you submit an application.

You can use our online chat to find out if you can apply for the grant.

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